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Three free "backtracks" are provided initially, which are replenished every three hours. īumble released a "backtrack" feature in 2015 that allows users to undo accidental left swipes by shaking their phones. The app later introduced a wider range of gender identity options. In 2018, The Daily Dot criticized Bumble for lacking options for users to identify as genderqueer or transgender, in contrast to competitors OkCupid and Tinder. In matches between a man and a woman, the woman must initiate the conversation with their matches or the matches disappear within 24 hours either person in a same-sex match can reach out.

Users swipe right to "like" a potential match and left to reject them. For users who sign up with Facebook, information from their account is used to build a profile with photos and basic information, including the user's college and job. In April 2018, Bumble added an option to sign up using only a phone number, following Facebook's involvement in a controversy with Cambridge Analytica. Operation įormerly, Bumble users were required to log in via Facebook when signing up. Starting from April 2022, Bumble users who report abuse are eligible for a collection of free courses from Bloom, an online provider of support for assault survivors. This was the company's first acquisition. In February 2022, Bumble announced it had acquired Fruitz - a French-owned freemium dating app popular with Gen Z and used across Europe. Bumble was listed on the Nasdaq exchange, with shares initially valued at $43 but increasing to $76 on its opening day, valuing the company at more than $13 billion. In February 2021, Bumble raised $2.2 billion through its IPO and the company had a valuation of over $7 billion. As of 2020, Bumble has over 100 million users worldwide. In 2020, MagicLab was renamed Bumble as the parent company of both Bumble and Badoo. In April 2019, Bumble launched its own lifestyle magazine called Bumble Mag. Bumble and its sister apps earned $162 million in net revenue for 2018. When private equity firm The Blackstone Group purchased a majority stake in Bumble's parent company MagicLab, Bumble and its sister apps were valued at $3 billion. The company was valued at more than $1 billion in November 2017. In October 2017, the company launched Bumble Bizz which also uses a woman-first interface. In August 2017, Bumble partnered with the Anti-Defamation League in an effort to remove users who display hate symbols in their profiles. In March 2017, the company announced its plan to launch a career networking app, Bumble Bizz. In June 2016, Bumble announced a partnership with Spotify that would allow users to connect a Spotify account to their profile to show their music interests. After switching into the mode, the app replaces potential dates with people of the user's same sex who are also looking for friends. In March 2016, Bumble released BFF mode as a way for users to find platonic friends. The company headquarters are in Austin, Texas and as of 2021 had 650 employees globally. Bumble was launched three months later in December 2014. After the partnership was established, the pair recruited fellow Tinder departees Chris Gulczynski and Sarah Mick to design the interface and help launch Bumble. As part of the agreement, the new company would also utilize Badoo's infrastructure and Andreev's consulting. Andreev suggested she get back into the dating space, and the pair eventually formed a partnership in which Andreev would receive 79% ownership in the company following an initial investment of $10 million along with additional investments and Wolfe Herd would serve as founder, CEO and 20% owner. Amidst the media attention surrounding the lawsuit, acquaintance and Badoo founder and CEO Andrey Andreev contacted Wolfe Herd via email, and the two met up. Wolfe Herd sued Tinder for sexual discrimination and harassment and settled for just over $1 million in September 2014.

Whitney Wolfe Herd, an early VP of Marketing of Tinder, founded Bumble shortly after leaving Tinder. According to Forbes, by 2017 the company was valued at more than $1 billion, and the company reported having over 55 million users in 150 countries as of 2019.

According to a June 2016 survey, 46.2% of its users are female. As of January 2021, with a monthly user base of 42 million, Bumble is the second-most popular dating app in the U.S. Wolfe Herd has described Bumble as a "feminist dating app". The app is a product of Bumble Inc.īumble was founded by Whitney Wolfe Herd shortly after she left Tinder. In heterosexual matches, only female users can make the first contact with matched male users, while in homosexual matches either person can send a message first. Profiles of potential matches are displayed to users, who can "swipe left" to reject a candidate or "swipe right" to indicate interest. Bumble is an online dating and networking application.
